Balanced Scorecard o cuadro de mando integral

Es uno de los modelos más importante de planificación y gestión, el que actúa contribuyendo a la resolución de problemas que tienen las empresas y que obviamente preocupan a los directivos. Este modelo traduce la estrategia empresarial en objetivos relacionados, ligados a un plan de acción permitiendo así alinear el comportamiento de los miembros de la organización a ésta.

Para enfocarnos en el logro de los objetivos  es necesario concretar la visión del negocio en objetivos estratégicos relacionados entre si según distintas perspectivas, de esta manera se consigue  hacer que la estrategia sea mas entendible y comunicable para todos.

Este proyecto requiere tiempo y recursos  de la empresa, su utilidad dependerá de los problemas  a los que se ve enfrentada la empresa. Esto sugiere un cambio  que dependerá del grado de satisfacción con el actual modelo de gestión y con la comprensión de la estrategia de la empresa  que demuestran las personas en la organización.

Con su aplicaciones consigue: una simplificación  y mejora de la gestión y planificación  clarificando el modelo de negocio, priorizar lo importante, alinear a la organización y promover el aprendizaje en ella.

 

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